Media Responsibility & Standards for Reporting on COVID-19 Vaccines

Journalists have a difficult task when reporting on vaccines. There is a tension between generating topical stories and avoiding providing a platform for anti-vaccine activists. However, traditional sources for credible, trustworthy news are being exploited as hosts for the spread of disinformation.

While a majority of the population in Canada and the United States are onboard with vaccines, about one-third are hesitant and ten percent are opposed. In order to achieve herd immunity, over 70% of the population needs to get vaccinated.

Because vaccines are our best tool for ending the…

Kelly Peters

CEO and CoFounder at BEworks, Faculty Lecturer at Rotman School of Management (University of Toronto)

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